Hatchly LLC is committed to protecting the privacy, security, and confidentiality of your personal information — especially the sensitive reproductive and fertility health data you trust us with.
We will never sell, rent, or monetize your data under any circumstances. We treat fertility and reproductive health data as the highest-sensitivity category of personal information and apply the most rigorous technical and operational security standards available.
Hatchly LLC
A Nevada Limited Liability Company
Operating Address: Las Vegas, Nevada, United States
Contact: hello@hatchlyivf.com
Information You Provide Directly
Information Collected Automatically
What We Do NOT Collect
Hatchly classifies all fertility treatment data, reproductive health data, embryo data, cycle outcome data, medication data, and any other health-related information entered into the App as Tier 1 Sensitive Personal Information — the highest sensitivity tier we apply to any data category.
This classification means that Tier 1 data:
We use your information solely for the following purposes:
We do not use your data for behavioral advertising, interest-based advertising, third-party marketing, data brokering, or any commercial purpose beyond delivering the App to you.
We do not sell your data. We will never sell, rent, license, or otherwise monetize your personal information, health data, or any derivative of your data, under any circumstances, ever.
We share data only with the following service providers, strictly for the purpose of operating the App:
| Provider | Purpose |
|---|---|
| Firebase (Google LLC) | Authentication, data storage (Cloud Firestore), and anonymized crash reporting (Crashlytics). Google processes data as a data processor under our agreement and may not use your data for its own purposes. |
| Mailchimp | Email communications. Only your email address and first name are shared, and only if you have an account or have opted in to communications. |
| Formspree | Processing web form submissions on hatchlyivf.com. |
| Plausible / Fathom Analytics | Privacy-first, cookieless analytics. GDPR and CCPA compliant. Does not track individuals, does not use cookies, does not share data with advertising networks. |
We may disclose your information if required by law, subpoena, court order, or government authority, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Hatchly LLC, our users, or the public.
In the event of a merger, acquisition, or asset sale involving Hatchly LLC, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
Storage Location. Your data is stored on Google Firebase / Google Cloud servers. Your data may be stored and processed in the United States and/or other countries where Google operates infrastructure.
Retention Period. We retain your personal information and health data only for as long as your account is active. If you delete your account, we will permanently delete all of your data within 30 days of the deletion request.
Anonymized Data. We may retain anonymized, aggregated analytical data (which cannot be used to identify you) indefinitely for product improvement purposes.
Legal Holds. We may retain specific information for longer periods where required by law, regulation, or legal proceeding.
We will respond to all data rights requests within 30 days of receipt. We will verify your identity before processing any request.
While we implement industry-standard security measures, no security system is impenetrable. We cannot guarantee absolute security of your data. By using the App, you acknowledge this inherent risk.
Detection and Containment. In the event of a confirmed security breach, we will immediately contain the breach, assess the scope of affected data, and remediate the vulnerability.
User Notification. In the event of a confirmed data breach reasonably likely to result in harm to affected users, Hatchly LLC will notify affected users within 60 days of confirming the breach via email and/or in-app notice.
Notification Content. Breach notifications will include: a description of the incident; the categories and scope of data affected; steps Hatchly LLC has taken in response; recommended steps for affected users; and contact information for follow-up questions.
Regulatory Notification. Hatchly LLC will provide notifications to relevant regulatory authorities as required by applicable law, including the Nevada Attorney General under NRS Chapter 603A and applicable state attorneys general.
The App is intended exclusively for users who are 18 years of age or older. We do not knowingly collect personal information from individuals under the age of 18.
If we become aware that we have inadvertently collected personal information from a user under 18, we will immediately suspend the account and permanently delete all associated data.
If you believe a minor has used the App or provided us with their information, please contact us immediately at hello@hatchlyivf.com.
The mobile App does not use cookies.
Our website (hatchlyivf.com) may use privacy-first, cookieless analytics as described in Section 5. Our website does not use advertising cookies, tracking pixels, or third-party behavioral tracking technologies.
We may update this Policy from time to time. We will notify you of material changes by sending an email to the address associated with your account and/or providing an in-app notice.
Non-material updates (such as formatting or clarifying language) may be made without direct notice. The "Last Updated" date at the top of this Policy reflects the date of the most recent revision.
Your continued use of the App after receiving notice of a material change constitutes your acceptance of the updated Policy.
This section applies to residents of California and supplements the rest of this Policy.
Categories of Personal Information Collected. In the preceding 12 months, we have collected: Identifiers (name, email address); Health and Medical Information (fertility treatment and cycle data); Financial Information (expense tracking data you voluntarily input); and Internet or Electronic Network Activity Information (crash logs, anonymized usage analytics).
Sale of Personal Information. Hatchly LLC does not sell personal information. We have not sold personal information in the preceding 12 months and will not do so.
Your CCPA/CPRA Rights:
Submit requests to hello@hatchlyivf.com or via App settings. We will respond within 45 days, with a possible 45-day extension for complex requests.
Nevada law (SB 220) provides certain Nevada consumers the right to opt out of the sale of "covered information" as defined in Nevada Revised Statutes Chapter 603A.
Hatchly LLC does not sell covered information as defined under Nevada SB 220. We have not sold covered information and will not do so.
Nevada residents who wish to confirm our non-sale status may contact hello@hatchlyivf.com.
This section applies to users in Canada. Hatchly LLC is committed to compliance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.
If a privacy concern is not resolved to your satisfaction, you may contact the Office of the Privacy Commissioner of Canada.
This section applies to users in the European Economic Area, the United Kingdom, or other jurisdictions with GDPR-equivalent privacy laws.
Data Controller. For the purposes of applicable data protection law, Hatchly LLC acts as the data controller for personal information processed through the App.
Legal Basis for Processing. We process your personal information on the following legal bases: (a) Performance of a contract — processing necessary to provide the App under our Terms of Service; (b) Legitimate interests — anonymized analytics and product improvement; and (c) Legal obligation — where required by applicable law.
Your Rights. To the extent applicable, you may exercise the following rights by contacting hello@hatchlyivf.com: right of access; right to rectification; right to erasure; right to restriction of processing; right to data portability; right to object; and right not to be subject to automated decision-making.
International Data Transfers. Your data may be transferred to and processed in the United States. We rely on Google's Standard Contractual Clauses and other appropriate safeguards for international data transfers.
You have the right to lodge a complaint with your local data protection supervisory authority.
In compliance with Apple App Store privacy requirements, the following summarizes the data categories collected by Hatchly as disclosed in our App Privacy nutrition label:
| Category | Details |
|---|---|
| Data Used to Track You | None. |
| Data Linked to You | Contact info (name, email); Health & Fitness (cycle and fertility data); Financial info (self-reported expense data); Identifiers (user account ID). |
| Data Not Linked to You | Crash data (anonymized diagnostics via Firebase Crashlytics). |
Hatchly does not use any data collected through the App to track users across other companies' apps